Bank of America MLB MemoryBank Program
In support of Bank of America’s season-long MLB Memories Campaign, Social Booth was asked to create a fun interactive experience for fans to share their favorite MLB moments and earn various prizes after doing so.
Fans approached the Vault where they received a replica bank card or coupon code. The fans then walked into the video panel of the Vault, chose from a list of predetermined questions/baseball moments, and expressed their favorite moment(s). Once completed, they then walked to the other side of the Vault, entered their code into the keypad for a chance at opening the vault door and winning a prize. The Vault’s door, which is electronically triggered by a winning code and sealed just as a real bank vault, either buzzed you, indicating a wrong code, or had bells and sirens go off prior to opening and revealing your prize.
Paddleboarding (Miami, FL)
Running through Manhattenhenge (NY, NY)
Rock Climbing Point Dume (Malibu, CA)
Social Booth came up with an idea for a replica bank vault and hence SB Vault was born. SB Vault is a completely customizable cube that includes photo and video integration as well as the ability for prize distribution.
The Vault was showcased in multiple Playoff markets throughout the country as well as the 2016 MLB All-Star FanFest, and included prizes such as signed memorabilia all the way up to World Series tickets.